Selina

July 27, 2013 9:14 AM
Dear all,

I wanted to open up a discussion on how we advertise and what we do to encourage new authors to stay. As I created an ff account to do advertising last time, I have some numbers. I left 74 reviews (I had a lot of free time), not to mention what anyone else did. This attracted 13 new writers (based on names where I don't know who the author is). 5 showed up and actually posted. Only 2 have posted in the latter half of term one.

I don't want to drag anyone down, or undermine the effort anyone put in to advertising or posting with new authors, as I know people did a lot on both of these counts. Sadly, in spite of everyone's best efforts, it doesn't seem to have worked out, and I feel we need to have a think about whether there is more we can do in either of these areas.

Advertising

I've found that having a registered account was useful, in that several people messaged me to clarify things about the site, which then made them confident enough to sign up.

I do also have some ideas about increasing advertising volume but most would only be applicable if we did something from the section below...


Keeping people

Sadly, we probably can't get much info on why the people who don't show up don't, or why those who leave do, as they aren't around. So, unless we emailed out surveys, I'm not sure what we could do. I feel, therefore, like our best bet is to give people some kind of feedback and something to get stuck into as soon as they've applied. If someone gets a review and applies now, it's going to be about nine weeks before they get any kind of feedback on that, and ten before they're supposed to do anything with that character. I'm sure most of us remember the enthusiasm and utter disorganisation with which we applied for our first characters – they will probably barely remember anything about them by that point, and thus be uncertain and unmotivated about posting them.

I can think of two options for this... One would be to have a mailing list, rather than get people to send applications at this stage, then send a mail out say... three weeks before term to get people to apply. The other option, and they are not mutually exclusive, would be to have some kind of sandbox for new authors or something else for them to do, and for acceptance letters to be sent out straight away, even if it's without a house. I'd really like people's thoughts on what this resource could contain.

I also think we could poll the new authors who have stuck around – perhaps anyone who has their first character in the current year 1-3, to see what they like about the site, what they feel could be improved and whether there is anything else they would have liked as a new first year to help them get into the site.

Staff roles

I'm aware that these ideas add work to the site, and that Kiva is already over stretched. I did wonder whether it would be worth identifying some OOC staff roles, e.g. firstie officer, advertising organiser etc. These jobs would be a specific list of tasks for which the person is responsible. They could be applied for and resigned independently of IC staff positions – e.g. I could apply for one but then, if I feel I don't have time to do extra but could still keep my classes up, I could resign my OOC duties and someone else could apply for them, whilst still keeping Selina as the Transfiguration Professor.

Please contribute to this discussion, as I think we all need to put our heads together and work on this.

Selina
Subthreads:
13 Selina Advertising and new authors 26 Selina 1 5